Tupperware Sexuality

Read Sanjay Srivastava’s paper “Tupperware Sexuality: Consumption, ‘Morality’ and the Search for a Controllable Modernity”. The contexts of sexuality, consumption and class are, in turn, related to the emergence of the female consumer as an object of interest for advertisers and marketers. Sanjay Srivastava is a Professor at the University of Delhi.